Newest Interview

Other Topics Coming Soon:

Website privacy laws (cookies). How to protect your business. Joshua D. Waterston, Esq., CIPP/US, AIGP
Senior Attorney and Director of Fractional Counsel. Wilftek LLC

How to accelerate sales growth and maximize your organization’s value by building a high-performing sales team.  – Bill Schamp – Founder & Advisor – Quest Sales Consulting 

The importance of building your personal brand. – Cass Bailey – CEO – Slice Communications 

What Manufacturers Need to Know About Business Valuations – Dave Bookbinder

Why Sales Leaders Should Adopt AI Technology – Bill Schamp – Founder & Advisor – Quest Sales Consulting 

Raj Kapur

Founder and CEO 

&Marketing 

(215) 273-6998

What is a customer advisory council, and what is its importance for manufacturers?

Interview with Rajat “Raj” Kapur, Founder/CEO of &Marketing

In this interview, Raj explains the role of manufacturing customer advisory councils, the benefits for manufacturers, and what is required to have a council. Some of the topics include:

  • What are the most often misunderstood aspects of customer councils?
  • What can customer councils tell a leadership team that they won’t learn elsewhere?
  • What is the value (ROI) of a customer advisory council?
  • Who should be in the room during council meetings?
  • Mistakes to avoid when holding customer council meetings
  • What does it require to set up a council?

Click the image to download. Courtesy of &Marketing

Fred Wilf

Managing Partner
Wilftek Law
267.908.5500 

Legal Issues in Shipping Hard Goods

Interview with Fred Wilf – Managing Partner – Wilftek Technology Law 

Often, hard goods are purchased on an invoice without a formal contract. Shipping may be reduced to a single line, such as “FOB factory” or “Ex Works”.

    • What do the shipping terms mean if something goes wrong or there’s a dispute?
    • What are “incoterms” and how are they used?
    • At which point does ownership of the goods transfer from seller to buyer?
    • If the goods are delayed or damaged in transit, or stolen, who’s responsible?
    • Who’s responsible for paying shipping?
    • Who’s responsible for obtaining insurance?
    • For international shipping, who pays for and handles customs?