Playing the odds at Pack Expo West – Las Vegas
What are the odds? of smelling weed on the Strip.of getting sore legs at Pack Expo. of getting lost in a casino.of winning at slots.of thinking you’ll win at slots.of being approached by two “showgirls” on the strip and being asked if you want to take a photo with them. of finding a beer koozie […]
Pack Expo West 2023 Las Vegas
Here are some highlights from the Pack Expo West trade show that was held last week in Las Vegas. Booths Las Vegas Sights Related post: Play The Odds At Pack Expo West
“Should I spend Money on Marketing?” Do the Math.
Should I spend Money on Marketing?” Do the Math. Photo by Karolina Grabowska To be perfectly honest, math is not my forte. Yet I also know that math itself doesn’t lie. If you take four dollars and multiply that number by 15, you end up with 60 dollars. That’s the great thing about multipliers. When […]
Tradeshows can be for the birds – How to get the most from a show.
As I prepare to attend one of the largest manufacturing tradeshows in the United States in Anaheim next week it seems like a good time to reflect on the state of tradeshows. During the pandemic tradeshow attendance came to a relative standstill. Manufacturers are now reflecting on whether the time and dollar costs associated with…
Beyond LinkedIn: Leveraging Social Media for Manufacturers
Let’s be frank, ignoring social media strategy is an error that most manufacturers can’t afford to make. Marketing for manufacturers is complex, and your marking machine needs to incorporate several marketing channels to earn new business. That means that no business can rely solely on one marketing strategy.