Forecast 2026: B2B Digital Self-Service Expectations for the Industrial and Trades Sectors
By 2026, the ability for a B2B buyer to research, configure, quote, and purchase online is no longer a differentiator; it’s a basic expectation. According to Forrester, more than half of all large B2B purchases are now completed through digital self-serve channels. For manufacturers, HVAC companies, and similar businesses, digital commerce has become table stakes. […]
“The Times They Are A-Changin,” Don’t let your business fall behind.
If you recognize the featured image for this blog post, congratulations, you might be in the right place.Is your marketing stuck in the past? Check all that apply: Bob Dylan wrote the song The Times They Are A-Changin’ in 1964. “You better start swimmin’ or you’ll sink like a stone… For the times they are […]
Reflections on Pack East Expo 2024 – Philadelphia
I attended two of the three days for Pack Expo East this week. It was great to see several of our clients who were exhibitors. I had the opportunity to meet many interesting manufacturers and see unique capabilities that were offered by exhibitors. Two specifically come to mind. The first is one of our clients, […]
Email Strategies To Grow Your Manufacturing Business
With so many ways to connect with audiences online, does email marketing still hold its ground? Absolutely – its efficacy remains unquestionable. In fact, with a potential ROI of up to $36 for every $1 spent, email marketing consistently demonstrates one of the best returns on investment in the digital domain. If your business aims […]
“Should I spend Money on Marketing?” Do the Math.
Should I spend Money on Marketing?” Do the Math. Photo by Karolina Grabowska To be perfectly honest, math is not my forte. Yet I also know that math itself doesn’t lie. If you take four dollars and multiply that number by 15, you end up with 60 dollars. That’s the great thing about multipliers. When […]
Tradeshows can be for the birds – How to get the most from a show.
As I prepare to attend one of the largest manufacturing tradeshows in the United States in Anaheim next week it seems like a good time to reflect on the state of tradeshows. During the pandemic tradeshow attendance came to a relative standstill. Manufacturers are now reflecting on whether the time and dollar costs associated with…
Beyond LinkedIn: Leveraging Social Media for Manufacturers
Let’s be frank, ignoring social media strategy is an error that most manufacturers can’t afford to make. Marketing for manufacturers is complex, and your marking machine needs to incorporate several marketing channels to earn new business. That means that no business can rely solely on one marketing strategy.